The 2013 Poseur hails from the Willow Creek district in Paso Robles. It’s swimming with the big boys, having fun while others worry about expectations, reviews and scores. It may not be trying too hard, but it’s not not trying…
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Wine maker notes
Yeah, we might agree that being a poseur, or acting like something you’re not, especially doing so with a snob attitude, is something that could get real old, real fast, like stadium anthem music, but we also think that there are times when being a poseur is pretty damn fun.
Just think about the last time you traveled on the company’s dime. Perhaps you got bumped up to first-class by mistake, or arrived at the hotel in a luxury town car. Pretty sweet, huh? It’s easy to get ahead of yourself and begin acting like you actually run the company. “Finally, the universe gets it! ” you begin thinking. You stand taller as you walk through the lobby. You smartly avoid asking anyone what ‘continental breakfast’ means. When the hotel bar chatter leads to job titles, you say ‘Vice President of Sales’ instead of ‘Regional Sales Manager’ because, who knows, someday you might be. Are you a big deal? Maybe, or maybe not, but at this moment in time, at this lame conference, you are treated as if you are, which means the universe is practically begging you to be a poseur. So get poseuring and learn all there is to know about being a bigger deal.
This is where we tell you all about our awesomeness. How we wrestle the sun, water, and earth year in and year out to make wine. It all “starts in the vineyard” is a common, if not obvious, sentiment. And for Slacker Wines, that means it all begins in the Willow Creek District in Paso Robles, California. That’s right, sharing the same air and sunshine with well-regarded vineyards and wineries including Booker, Denner, Linne Calodo, Saxum, and L’Aventure. Not too shabby, huh?
If Slacker Wines were forced to pronounce a philosophy it might be this: “Whatever. It’s wine. Just enjoy it.” The bottle of Slacker Wine you open is not intended to be the center of attention. It should stir no debates, controversies, or jealousies. If it does, you’re doing it wrong. Just open it up, share with friends, and the rest will take care of itself.
Slacker Wines varietal blends are a delicious break from the more ‘important’ wines from the Willow Creek District.